As the solo designer at a B2C startup, I collaborated closely with our VP of Product and engineering team to craft an experience for building AI workflows. Together we launched a powerful tool from the ground up to allow users to build and deploy AI workflows, helping leadership to secure a second round of funding.

Our team worked together to revamp GoChip's B2B app, which serves NGOs and non-profits in tracking stray animals internationally. We improved both the design and usability of their existing application. My focus was to make the app more intuitive and efficient for on-the-ground animal tracking and management.

Tasked with an initially undefined concept, I led the product positioning of a companion mobile app to a hardware pet collar. We transformed initial concepts into detailed wireframes, laying the groundwork for an app that would connect pets with their owners. Although the company shifted focus to their B2B work before completion, our work established a strong foundation for their venture into the B2C space.

As the founding designer at an early stage B2C startup, we launched a digital product from 0 to 1 to help users “learn better”, which won stronger market positioning by pivoting to help users “enter flow state faster”, an insight driven by my work and testing.

I led our client kick-off to translate SpatiaLab's vision as a spatial computing agency into a tangible brand and web experience. I collaborated with our brand designer to craft a lightweight visual identity, which extended to a memorably experiential website. Official launch coming soon.

I led our team through discovery sessions to shape Highspire's multi-layered offering into clear positioning. With help from our client strategist, we distilled their offering into core pillars, helping me shape the content strategy. I translated our brand design into a modern website, standing out in its category.